I’m Vlad, founder of Belkins and Folderly. Explore the products I’m building and the lessons behind them.
Ideas you can actually use.
A few things I’m building across AI, email, learning, and growth.
What are you working on?
Start with a topic. Go deeper with practical notes from the field.
AI agents for operators
Build workflows with clear inputs, human review, and useful outcomes.
Founder-led outbound
Turn customer conversations into sharper positioning and outreach.
Email deliverability
Understand the sending foundations behind a healthier growth funnel.
From agency to SaaS
Lessons on turning service knowledge into a product business.
AI search & discovery
Explore GEO, AEO, and how useful content gets found.
The companies behind the work
AI OPERATING NOTES
Online Courses
Dive into my comprehensive courses.
Business Services
Explore my range of business consultancy services.























