Topic hub / Company building
Agency to SaaS
A hub on turning service businesses, agency workflows, and operator know-how into software without losing the distribution advantage that created the insight.
Short answer
The service business is the research lab, not the thing to escape.
The right SaaS wedge comes from painful repeated work, a buyer you already understand, and distribution you can reach before the product is perfect.
Curated links
Build the product from the pattern
Thought
From agency to product
The core essay on turning services into SaaS intentionally, not reactively.
Thought
Distribution-first products
Why product strategy should start with the market path, not the feature list.
Venture
Belkins to Folderly
A real example of agency insight becoming software infrastructure.
Venture
AI Synergy
The broader venture context for operational AI and productized services.
Product
CourseOS
A productized learning surface for turning expertise into structured delivery.
Services
Advisory and build support
For founders moving from expert service delivery into product leverage.
Operating checklist
Use it before you scale it
Find the workflow clients already pay humans to solve.
Preserve the agency’s distribution while the product is still incomplete.
Build from recurring constraints, not from one custom client request.
Price for the business outcome before optimizing for self-serve purity.
Let services fund product learning, but keep the product promise narrow.
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