Topic hub / AI search
AI search / GEO / AEO
A practical hub for ranking when search becomes a chat: entity clarity, answer-ready pages, citations, internal links, and proof that LLMs can reuse.
Short answer
Answer engines reward the clearest useful source.
GEO and AEO are not tricks. They are the discipline of making your expertise easy to parse, cite, compare, and trust across search engines, assistants, and AI summaries.
Curated links
AI search map
Thought
How to rank when search becomes a chat
The core essay on making your content useful to answer engines.
Dive
HTML-first
Why clear, durable HTML still matters when machines read before humans click.
Radar
AI search evidence
A live signal stream for changes in AI search, retrieval, and ranking behavior.
Thought
Compounding in B2B
A broader moat argument for authority, distribution, and cumulative proof.
Stack
Framer stack note
The site layer where structure, metadata, links, and page quality meet.
Feed
Recent AI search notes
Short-form updates such as HTML-ization, AI company patterns, and pricing shifts.
Operating checklist
Use it before you scale it
Make every page answer one concrete question better than a generic summary can.
Use clean internal links so the site teaches crawlers which ideas are related.
Show evidence, examples, products, and founder context near the claim.
Create pages that can be quoted in snippets, AI overviews, and LLM answers.
Refresh important hubs when new Radar and Feed signals change the argument.
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