Regression to the Mean Is Fooling Your SEO Agent
An SEO agent that refreshes pages after an extreme decline can mistake normal recovery for impact. A matched comparison cohort makes the result more decision-grade.
Marketing
4 min
Connected reading
When a before-and-after graph looks persuasive, start with why a Search Console total is not a growth case study, then test the interpretation against the Traffic Graph That Lies counterexample.
